Here's the translation:

Nauryz is a time of renewal and hope. For the EZ Solutions team, this holiday was especially meaningful this year: we celebrated it together with the residents of the "I Am With You" hospice for children with oncological diseases.

We understand that in the fight against a serious illness, not only medicine matters, but also moments of genuine joy. To give the children a break from their hospital routine, we organized a small celebration with treats and gifts. Seeing the smiles on the children's faces and feeling the resilience of their parents is an invaluable experience that reminds us of what truly matters: support and humanity.

This event is not a one-time initiative, but part of a systematic journey. In 2025, we officially established the EZ Solutions Charitable Policy.

Our mission is not simply to provide assistance, but to help build a society where everyone has the chance for a fulfilling life and professional growth. We have identified three key areas that we will support:

1. The development of Kazakhstani literature and the country's intellectual potential.
2. The social integration of people with disabilities through education and internships.
3. Support for people with oncological diseases, including palliative care and rehabilitation.

What makes our policy unique is that its driving force is the employees themselves. Every team member can propose a project or organization in need of support. We believe that genuine engagement and a professional approach will help us create truly meaningful change.

EZ Solutions, the largest event agency in the corporate sector of Central Asia, became the winner of the prestigious "Happiness in Action!" competition for live teams, which took place during the V International Management Forum (IMF 2026).

EZ Solutions, the largest event agency in the corporate sector of Central Asia, became the winner of the prestigious "Happiness in Action!" competition for live teams, which took place during the V International Management Forum (IMF 2026).

EZ Solutions took first place in the "Elegant Business" nomination (category for companies up to 150 employees), confirming that strong corporate culture is not a luxury, but the foundation of effective business.

The forum took place from January 29-31 and brought together thought leaders, world-class experts, and HR directors of major companies. One of the central themes was business adaptation to the new generation of leaders and overcoming staff shortages.

The "Happiness in Action!" competition evaluated the real state of teams "from within" using 12 key parameters: from the level of trust to the self-realization of each employee.

In the event industry with its tight deadlines and high stress levels, EZ Solutions managed to build a working environment where the team maintains engagement and interest in projects without compromising result quality.

For EZ Solutions, this award became confirmation that business can be effective while remaining human and flexible.

"In our field, only strong corporate culture and competent management can ensure such a level of happiness in a team. We are convinced: truly great events are created only by those who genuinely love what they do and feel the support of their colleagues. This award is the merit of each of our employees," commented Mikhail Zemskov, co-founder of EZ Solutions.

An article on paleoPsychology in event marketing and advertising was published on the republican information portal El.kz. We have already demonstrated an interest in improving and enhancing customer experience through the lens of ancient instincts and new scientific developments in the recent presentation by the head of EZ Solutions at the ADTribune advertising forum. The article explores how basic instincts—the need for survival, security, social status, and human recognition—can be used to create effective marketing strategies and strengthen event marketing tools.

Link to the article on external resource: https://el.kz/ru/paleopsihologiya-v-marketinge-i-iventike-kak-nami-upravlyayut-drevnie-instinkty_126062/

The Central Asia Recommended Agencies Map (Central Asia Recommended Agencies Map, CARAM) is a visualized database of agencies providing services in the region. It allows you to examine the basic parameters of the entire segment as well as identify key participants who meet the stated criteria.

Link to external resource: https://adpass.org/maps/karta-rekomendovannyh-agentstv-czentralnoj-azii/

Team Building Is Not "Just Another Event"

It's not about changing the environment or taking a break. Team building only works when it directly addresses internal dynamics: current challenges, company culture, and what's actually happening between people.

The problem isn't a lack of celebrations. It's that an employee stops feeling: I'm needed here, we're a team.

This Is an Investment in Retention, Not a Budget Expense

The numbers prove it:

– According to Gallup, companies with high employee engagement reduce turnover by 21–51%, and recognizing employees' contributions reduces the risk of them leaving within two years by 45%.

– According to Teamland, participation in team building events can increase job satisfaction by up to 50%.

– Peaksales research emphasizes: regular team activities promote engagement and retention growth, especially when properly integrated into company culture.

But dry data only work where there's internal logic. Team building for the sake of a checkbox—that's not about care, it's about formality. Employees instantly read these signals, and falseness is immediately visible.

In one of the cases we worked with, a company was rapidly scaling: new employees, transition to remote work, new business directions. On the surface—growth. But teams began working in isolation, as if in different companies. The shared understanding and sense of "us" was lost.

We didn't need to "entertain" people; we needed to restart internal connections. Not a quest or a show, but work with trust. This format requires a special approach.

What Actually Works

1. Group modules with real-world cases

Participants discuss not abstract "team values," but their own processes, conflicts, and breaking points.

2. Facilitation

A professional facilitator helps launch honest dialogue. Trust is born through these kinds of conversations.

3. Smooth dynamics

The format should move from formal interaction to personal contact. Without intrusive games and artificial closeness.

4. Leadership participation

If managers just opened the event and left—that gets picked up on. But if they participate as equals—it sends a signal: "this matters to all of us."

5. What happens after

Collect feedback, analyze what worked, and integrate it into HR practices. Team building doesn't end with the last program block.

When a person feels a sense of belonging, when there's a real team around them, and their contribution means something—they don't look for where to leave. They see meaning. Team building can be the moment when this feeling returns. But only if it's part of your culture, not just a calendar date.

Questions to Ask Yourself Before Launching Team Building

– What should change after the event?

– What emotion will employees take with them?

– What signals are we sending—even unconsciously?

– Is this a step toward strategy or just "checking a box"?

If you want people to stay—create conditions in which they'll want to stay.

And yes, those conditions can be designed.

A New Year corporate party is not just another holiday event. For business owners and HR professionals, it's a strategic tool that strengthens corporate culture, increases employee loyalty, and contributes to company development. Research shows that employees who receive recognition and support from management become more loyal and motivated. The New Year corporate party provides an excellent opportunity to express gratitude to every team member for their contribution to the common goal. Such attention increases job satisfaction and reduces employee turnover.

Building Team Spirit

Similar events strengthen team spirit and create a positive work atmosphere. In an informal setting, employees from different departments get to know each other better, which positively affects communication and collaboration in daily work. The formation of shared traditions and values strengthens company identity and makes it more attractive to potential talent.

Strategic Planning Platform

The New Year corporate party also serves as a platform for summing up the year and discussing future plans. Presenting the company's achievements and setting new goals motivate employees to achieve high results. Celebrating successes together reinforces the sense of belonging to a common cause and stimulates initiative.

Business Impact

According to consulting firm Deloitte, organizations with strong corporate culture are 1.5 times more likely to demonstrate revenue and profit growth. A Gallup report confirms that companies with high employee engagement are 21% more productive than competitors. This underscores the importance of investing in events that strengthen team bonds.

To organize a successful New Year corporate party, it's important to consider several key aspects.

Define Goals and Expectations
Before starting the planning process, clearly formulate the objectives of the event. A corporate party can serve to strengthen team spirit, increase employee loyalty, recognize achievements, or sum up the year while setting new goals. Conduct a survey among employees to learn their wishes and expectations, and make the event as aligned with the team's interests as possible.

Consider Workforce Diversity
Pay attention to the cultural and religious diversity of your employees. The event should be inclusive and comfortable for everyone. According to SHRM research, companies that take diversity and inclusion into account reduce employee turnover by 22%.

Plan Your Budget
Determining the budget is an important planning step. Factor in expenses for venue rental, food and beverages, decorations, technical equipment, gifts, and possible additional costs for invited guests. Investments in corporate events pay off through increased productivity and team loyalty.

Ensure Comfortable Participation for All Employees
To maximize employee participation, choose a convenient time and location for the event. Research the accessibility and comfort of venues. If your company has remote employees or branch offices, provide virtual participation options. If your company has employees with disabilities, arrange their transportation and ensure their comfortable stay at the celebration.

Create an Engaging Program
Develop a full program that will be interesting for everyone. Organize a recognition and awards ceremony to celebrate the achievements of employees and teams. Sum up the year and share future plans through presentations or management speeches. Add entertainment: live music, games, contests, or themed activities connected to the company's values and mission.

Establish an Alcohol Policy
Approach the question of alcohol service thoughtfully. Implement safety measures and offer non-alcoholic alternatives. Make sure that the chosen format aligns with corporate standards and doesn't contradict the company's values.

Collect Feedback
After the event, it's important to gather feedback to evaluate its effectiveness and impact on the team. Conduct satisfaction surveys, analyze participation and engagement levels. The data collected will help improve future corporate parties and strengthen their positive impact.

Strengthen Corporate Culture
Use the corporate party as an opportunity to highlight the company's achievements, communicate strategic plans, and inspire employees to new accomplishments. Such an event strengthens corporate culture and boosts team motivation.

For business owners, it's important not only to conduct a successful event but also to assess its impact on the company and employees. Tracking key performance indicators (KPIs) helps determine whether the New Year corporate party achieved its goals and how it influenced various aspects of the business.

Key Metrics for Evaluation

· Employee Participation Level

High attendance at the event indicates team interest and loyalty. Track the percentage of employees who attended the corporate party relative to the total number of employees. Also evaluate employee engagement during the event: their activity in contests, discussions, and other activities. This can be measured through observations or follow-up surveys.

· Employee Satisfaction
Conduct anonymous surveys after the event to find out how satisfied employees are with the organization, program, and overall atmosphere of the corporate party. Measure employees' willingness to recommend the company as an employer.

· Impact on Corporate Culture
Observe improved interaction between departments after the corporate party. Assess whether the number of cross-functional projects and initiatives has increased, indicating strengthened teamwork.

· Engagement and Loyalty
Compare employee turnover rates before and after the event to understand whether it influenced a reduction in resignations. Track changes in employee performance and work quality to assess productivity gains. Each tracked corporate party will provide an increasingly indicative picture.

· Return on Investment (ROI)
Analyze how event expenses correlate with business results achieved, such as increased sales or improved customer service.

· Feedback and Recommendations
Collect employee feedback about the event and ideas for improvement. Assess the activity and tone of mentions about the corporate party on social media.

Data Collection and Analysis Methods
Use anonymous surveys and questionnaires for quick and convenient data collection. Conduct small meetings with employees for detailed discussion of their impressions. Integrate data from HR management systems using HR analytics for comprehensive analysis of the event's impact. Compare key metrics for periods before and after the corporate party.

Establish goals and KPIs in advance, clearly defining which indicators you will track and what results you expect. Explain to employees why you are collecting data and how it will be used to improve working conditions. Analyze the data collected and use it to make decisions and plan future events. Compare your metrics with industry standards to understand how your results align with accepted norms.

Conclusion
Organizing a successful New Year corporate party is a task that requires a professional approach and significant resources. To ensure high event quality and achieve all stated goals, it's worth contacting a reliable corporate event planning agency. Professionals will help develop a unique concept, take into account your company's specific characteristics, integrate the concept into your business strategy, and handle all organizational matters. This will save you time, help avoid potential mistakes, and guarantee that the corporate party becomes a memorable event that strengthens your team and drives business growth.