How Evolutionary Psychological Mechanisms Influence Consumer Preferences
An article on paleoPsychology in event marketing and advertising was published on the republican information portal El.kz. We have already demonstrated an interest in improving and enhancing customer experience through the lens of ancient instincts and new scientific developments in the recent presentation by the head of EZ Solutions at the ADTribune advertising forum. The article explores how basic instincts—the need for survival, security, social status, and human recognition—can be used to create effective marketing strategies and strengthen event marketing tools.